Preparing Consumers for Changes to Medicaid

GMMB and Health Equity Solutions

On Thursday, February 19, State Health and Value Strategies hosted a webinar on communicating the new work reporting requirements under H.R.1. This federal mandate marks a major shift in how Medicaid operates and how consumers access and maintain their coverage. While a major undertaking, a robust communications and outreach strategy can help states protect coverage for eligible enrollees and support broader operations as they roll out these new requirements.

During the webinar, experts from GMMB provided an overview of key H.R.1 provisions related to communications and walked through a communications workplan to support outreach on the new reporting requirements. The framework is designed to help states build or refine their communications efforts, identify gaps, and remain nimble. During the webinar, experts from Health Equity Solutions also shared recommendations from the toolkit Engaging Enrollees in Medicaid Work Reporting Requirements Implementation and highlighted ways states can involve people enrolled in Medicaid in communications planning and message development.

Download
View webinar