Templates & Toolkits | Aug 18, 2025

Open Enrollment 2025 Communications Toolkit

Melissa Morales, Gaby Gomez, and Kenzie Perrow, GMMB

As the open enrollment period for plan year 2026 approaches, health insurance Marketplaces face a rapidly shifting policy environment. Three major federal changes–the 2025 Marketplace Integrity and Affordability Rule, the budget reconciliation law (H.R.1), and the scheduled expiration of enhanced premium tax credits–will significantly impact how millions of Americans access and afford health coverage. These changes will influence the way Marketplaces engage with enrollees, community partners, and stakeholders. This toolkit is designed to help State-Based Marketplaces maintain trust with enrollees and stakeholders; communicate clearly and effectively; prepare enrollees for upcoming changes; and help enrollees maintain coverage and access care.

The toolkit is available for download below. The toolkit components—such as template messages and social media graphics—can also be accessed through the SHVS Social Press Kit where states can download materials individually, copy and customize the language to fit their voice and policy context, and incorporate the resources into their communications efforts.

Spanish translations are available for download here.


Expert Perspectives

May 22, 2026

The Power of Transparency: How States Can Use Data Dashboards to Effectively Monitor H.R. 1

H.R. 1 will bring wide-reaching changes to the Medicaid program and as these provisions take effect, states will face questions about how the changes are impacting both the Medicaid program and the individuals who rely on it for coverage. This expert perspective outlines the case for state H.R. 1 data dashboards, provides practical design guidance, and highlights successful examples of recent state dashboards.